Think Different
“Think Different” is an advertising slogan created for Apple Computer in 1997 by the Los Angeles office of advertising agency TBWA\Chiat\Day.
It was used in a famous television commercial, several print advertisements, and several television advertisements for Apple products.
Apple’s use of the slogan was discontinued with the start of the Apple Switch ad campaign in 2002. The slogan may have been a play on the venerable IBM Think motto coined by Thomas J. Watson.
Some believe a grammatically correct version of the slogan would be: “Think Differently”.
However, the word different was not intended to be an adverb in this case but rather a “fanciful category” like “Think Playful” or “Think Change”.
‘Think Different”, by Apple Computer.
The text accompanying this video is from Wikipedia and published under the Creative Commons Share-Alike License.
[...] from the norm.If you haven’t seen it, a few months ago I posted one of my all time favorite Apple adverts called ‘Think Different‘.The ad posted below is by no way one of my favorites but [...]
Don’t think this version is read by Steve. Here’s the one read by Steve Jobs: http://www.youtube.com/watch?v=8rwsuXHA7RA
The aired version above is narrated by Richard Dreyfuss, the unaired version is narrated by Steve Jobs. Much more powerful, imo. http://en.wikipedia.org/wiki/Think_Different