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Think Different – Classic Apple Advert

Think Different

“Think Different” is an advertising slogan created for Apple Computer in 1997 by the Los Angeles office of advertising agency TBWA\Chiat\Day.

It was used in a famous television commercial, several print advertisements, and several television advertisements for Apple products.

Apple’s use of the slogan was discontinued with the start of the Apple Switch ad campaign in 2002.  The slogan may have been a play on the venerable IBM Think motto coined by Thomas J. Watson.

Some believe a grammatically correct version of the slogan would be: “Think Differently”.

However, the word different was not intended to be an adverb in this case but rather a “fanciful category” like “Think Playful” or “Think Change”.

‘Think Different”, by Apple Computer.

The text accompanying this video is from Wikipedia and published under the Creative Commons Share-Alike License.


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  1. Marek Zee says:

    Don’t think this version is read by Steve. Here’s the one read by Steve Jobs: http://www.youtube.com/watch?v=8rwsuXHA7RA

  2. Marek Zee says:

    The aired version above is narrated by Richard Dreyfuss, the unaired version is narrated by Steve Jobs. Much more powerful, imo. http://en.wikipedia.org/wiki/Think_Different

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  4. Juan says:

    By debbie 2008 年 07 月 31 日 – 17:03:00hi i’m iesnretted in making a hypo bookwt’s the difference between 12平方 and 中本平裝攝影集? i want to choose between them coz the others are too big for mebtw, is that i can’t use iPhoto to make 12平方?thanks a lot!

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